There’s been a few posts on this subject so we’ll jump right in without the usual waffle. If you need to catch up, take a look at some of my other rants against Google Instant.

And off we go…

Let’s see if we can beat Google’s previous record of 12 unnecessary screen refreshes. This time, we’re going to look for ‘Sectional Garage Doors’ in the Preston area:

  • S – gets us Sky. Excellent? Maybe we can watch a bit of satellite TV whilst we’re having our garage doors fitted?
  • Se – and now we’re onto Selfridges. Ooh lovely!! A nice new outfit to wear whilst we watch TV waiting for our garage doors.
  • Sec – another refresh and we arrive at Second Life. Never heard of it! Oh, apparently it’s a free 3D virtual world where users can socialize, connect and create using free voice and text chat. Interesting, but I really need somewhere dry to keep my car overnight…
  • Sect – brings up Sector 1, a job website featuring public sector jobs. Erm.. Not sure there’ll be many of them in the current climate!
  • Secti – gives us a blog article on Section 21. Something for landlords to do with the Hosing Act 1988.
  • Sectiona – and it looks like we’re getting somewhere. A national manufacturer of sheds and garages with some regional sales agents. Not bad, but I’d rather look at a list of local suppliers.
  • Sectional Garage D – an on-line supplier of garage doors with a huge range of styles and colours, but do I really want to be fitting it myself?
  • Sectional Garage Doors – and as if Google was listening, the next thing we get is a DIY Guide To Fitting Garage Doors, but I’d still rather get a professional in!
  • Sectional Garage Doors P – next we get prices for sectional garage doors. Well, at least I have an idea of what to expect…
  • Sectional Garage Doors Pre – uh oh, we’ve gone off the deep end. Despite being set to ‘Page from the UK’, Google is throwing us garage door installers in Pretoria in South Africa?
  • Sectional Garage Doors Pres –  ah, much better! We’re back in the UK, but now its Prestwood, which according to Yell is in Great Missenden, near London. Hmm… I think they may be a little too far away…
  • Sectional Garage Doors Presto – and we’re finally there!

Only 11 pointless screen refreshes and we finally have what we were looking for, namely a local business that offers sectional and electric garage doors in the Preston area.

Sadly not a record this time though!

In Conclusion

Okay, now fair enough, some critics might suggest I deliberately went for a long search term. Well, yes I did, but anyone who’s ever looked at search terms in Google Analytics will know that such long phrases really aren’t that uncommon.

So, after demonstrating the futility of Google Instant once again, let’s end with the obvious question. Why Google? Why?

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