Aaaargh!! I hate you Google! For the love of all that is sacred, would you please stop arbitrarily deciding how page titles on my websites should be indexed?

Web Designers such as myself spend ages setting up pages with the correct keywords, title, h1 tags et al…

…and it is so frustrating to see you override them nonsensically, resulting in the page slipping into ranking obscurity on page 12 of any given search.

Yes, we’re fighting with everyone else to get our website recognised for the most potential searches, but when the pages are labelled well and match the unique content within, why has Google just taken to ignoring our efforts completely?

I think we’ll use the <h1> tag?!?

So, I’ve got page with a <title> tag as follows: Fiona Wills Accounting Services Ltd – Mobile Accountants Lancaster / Bookkeeping Lancaster / Payroll Services Lancaster

The content of the page has information relating to accountants, payroll, book-keeping and importantly the town Lancaster.

What does Google index? The <h1> tag!

Now obviously we’re not going to create a <h1> tag with the above mouthful in it and we don’t want to have to create separate pages for Accountants Lancaster, Payroll Services Lancaster and Book-keeping Lancaster.

The resulting website would be enormous and creating suitable unique text would be near impossible.

For that reason, we have chosen a shorter <h1> tag of “Accountants, Lancaster”, which nicely sums up all of the above.

But that would be useless in a search…

Indeed it would! Hence the reason it is so annoying that Google has selected that as the page title.

So come on Google, sort your act out and index our pages in the way we label them. And which you’re at it, do the same for the Accountants Garstang and Accountants Preston pages too!

Additional

Is is a few months since I created this post and Google is now not playing ball with another of my sites.

Google, for pity’s sake the <title> tag reads Apex Scaffolders – Scaffolding Hire Lancaster / Scaffolding Contractors Lancaster / Scaffolding Lancaster. Please index it as so!

It is ridiculous that I need to put a link in a blog to try to get you to look at the website properly.

The Farce Continues

The frustration is incredible. You create a page to match a search term and Google are arbitrarily opts to index it incorrectly and serve up something less appropriate in the search results.

I would like the following page to display as created please Read Mobility Workshop – Wheelchair Hire, Sales, Powered, Second Hand, New, Wheelchairs – Blackpool, Fleetwood, Thornton, Cleveleys, Poulton, Lytham, Kirkham, St Annes, Garstang NOT in the way you have opted for!

Why can’t they just use the <title> tag they’re given? How is it that Google thinks it knows what you want your page to be called? If the tag doesn’t reflect the content, then fair enough, don’t index it or reward it, but if it does, then why change it?

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