Why does Google not index my page titles properly?

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Aaaargh!! I hate you Google! For the love of all that is sacred, would you please stop arbitrarily deciding how page titles on my websites should be indexed?

Web Designers such as myself spend ages setting up pages with the correct keywords, title, h1 tags et al…

…and it is so frustrating to see you override them nonsensically, resulting in the page slipping into ranking obscurity on page 12 of any given search.

Yes, we’re fighting with everyone else to get our website recognised for the most potential searches, but when the pages are labelled well and match the unique content within, why has Google just taken to ignoring our efforts completely?

I think we’ll use the <h1> tag?!?

So, I’ve got page with a <title> tag as follows: Fiona Wills Accounting Services Ltd – Mobile Accountants Lancaster / Bookkeeping Lancaster / Payroll Services Lancaster

The content of the page has information relating to accountants, payroll, book-keeping and importantly the town Lancaster.

What does Google index? The <h1> tag!

Now obviously we’re not going to create a <h1> tag with the above mouthful in it and we don’t want to have to create separate pages for Accountants Lancaster, Payroll Services Lancaster and Book-keeping Lancaster.

The resulting website would be enormous and creating suitable unique text would be near impossible.

For that reason, we have chosen a shorter <h1> tag of “Accountants, Lancaster”, which nicely sums up all of the above.

But that would be useless in a search…

Indeed it would! Hence the reason it is so annoying that Google has selected that as the page title.

So come on Google, sort your act out and index our pages in the way we label them. And which you’re at it, do the same for the Accountants Garstang and Accountants Preston pages too!

Additional

Is is a few months since I created this post and Google is now not playing ball with another of my sites.

Google, for pity’s sake the <title> tag reads Apex Scaffolders – Scaffolding Hire Lancaster / Scaffolding Contractors Lancaster / Scaffolding Lancaster. Please index it as so!

It is ridiculous that I need to put a link in a blog to try to get you to look at the website properly.

The Farce Continues

The frustration is incredible. You create a page to match a search term and Google are arbitrarily opts to index it incorrectly and serve up something less appropriate in the search results.

I would like the following page to display as created please Read Mobility Workshop – Wheelchair Hire, Sales, Powered, Second Hand, New, Wheelchairs – Blackpool, Fleetwood, Thornton, Cleveleys, Poulton, Lytham, Kirkham, St Annes, Garstang NOT in the way you have opted for!

Why can’t they just use the <title> tag they’re given? How is it that Google thinks it knows what you want your page to be called? If the tag doesn’t reflect the content, then fair enough, don’t index it or reward it, but if it does, then why change it?

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A tax on you know what?!?

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Its getting near the time of year when small businesses like myself turn their minds to financial matters and go in search of accounting and bookkeeping services to submit their annual tax returns.

So, following on from my Accountancy vs Lion Taming post, I’d thought I’d share another Monty Python sketch, this time devoted to matters of taxation.

Taxation?

Yes, and not just any form of taxation, but the ultimate in taxation.  Enjoy!

I included the longer version as it leads nicely into the sketch in a typical Terry Gilliam / Python-esque manner.

That couldn’t happen… …could it?

Well, to be fair it is unlikely, but daft taxes are not unheard of. For example, window tax which was tried several times in the British Isles and elsewhere, leading to the owners of a considerable number of larger buildings bricking over perfectly good windows to save money.

And the Catholic faith has managed to hold sway over the unmentioned act for many years!

Less tax policies = more tax revenue

For an interesting reflection on tax, take a look at the following short article: Why Income Tax and Other Daft Ideas?

Accountants I’ve spoken to have said very similar things, but of course, were the ideas in the article to be put into practice, they’d all be out of a job!

And then what would comedians write about?

Accountancy vs Lion Taming

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So, here’s a challenge, how to write a blog that makes reference to accounting services?

Hmmm… Tricky… Y’see, accountancy is a very boring subject.

Listen to an accountant talk about tax loopholes for even a few seconds and you will quickly feel your life force draining away as your brain fights with your eternal soul for the right to shut down.

Monty Python to the rescue…

Due to their extremely dull nature, accountants have over the years been the butt of many a comedy sketch, the masters of which were and always will be Monty Python.

And the best Python sketch featuring an accountant has to be Vocational Guidance Counsellor:

Did you enjoy it?

No?!? What’s wrong with you? Are you an accountant? Right, off you go, you’re not even a proper woman!

A necessary evil

All joking aside though, accountants are very definitely a necessary evil. From supposedly simple book-keeping and self assessment tax returns to VAT returns, statutory accounts, corporation tax and payroll services, the world of taxation is a minefield.

Combine that with risk of severe penalties for mistakes (even innocent ones), it’s little wonder that self employed individuals like myself would much rather get on with the day job and earn the money in the first place!

That way, the accountants in question will no doubt save them enough time and money to allow them to spend the evening watching their favourite Monty Python clips.

Many thanks to my accountant!! We love you really…

There’s more if you’re interested

For more thoughts on the pitfalls of running a business, take a look at: This time next year Rodders, I DON’T want to be a millionaire…

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